Bachelor of Business Administration Program in Marketing Management
Degree and Program Name
Full Name in English: Bachelor of Business Administration (Marketing Management)
Abbreviation in English: B.B.A. (Marketing Management)
Total Credits Required: No less than 120 credits
Importance of the Program:
The program aims to produce graduates with practical marketing skills who possess knowledge, abilities, ethics, and creativity. Graduates will be able to apply information technology appropriately in marketing, continuously develop themselves and their work to keep up with the changing economy, and meet the labor demands of both the public and private sectors. This will enhance national and international competitiveness and contribute to the economic and social development of the country, addressing economic changes at regional and global levels.
Applicant Qualifications:
4-Year Program in Marketing Management: Accepts graduates with a Vocational Certificate (Por Wor Chor) or a high school diploma (Mathayom 6) or equivalent from any study plan.
Transfer Program (Regular) in Marketing Management: Accepts graduates with a Higher Vocational Certificate (Por Wor Sor) or an associate degree related to business administration or equivalent through credit transfer.
Career Opportunities:
Graduates can pursue careers as freelancers, marketing employees, market researchers, marketing planners and developers, marketing promotion staff, online marketers, customer relations staff, employees in government and private sectors, and other related fields.
